Friday, 5 March 2010

another web analysis

i thought i might aswell do another one, seeing as i want Miss B to like me, i need to make sure i got everything coverd twice.
i thought i would stick to the same genre of music as FYS and ENTER SHIKARI so i chose to analysis 'A day to remember's website.
the top of the homepage appears to be very similar to their last album 'homesick' which is very colourful but at the same time very dark and haunting.
i also liked the fontography of the band name in the centre, as it is hilighted by the surroundings and how it looks like its getting engrossed by the vines, very powerful imagery.

just down from the previous picture is this, promotion for their tour this year, this is something of a trend im spotting. next to it is the menu bar if you will, with various different links such as 'news, member, chats and blogs. these are all ways in which the audience can feel closer to the band and learn about their background aswell as being able to talk to them like they are regular people and not celebrities, in a sence this approach flouts the concept of celebrity status. but then again the fact that you can do this may seem a little patronising. you can also access the store from here, where you can buy ADTR merch, or enter contests. basically just to make life easier, there all in one handy bar. the bar itself looks relativley informal which, accompanied by words such as 'store', and 'chat' make this section very informal, something that the target audience (young adults) would be able to relate to and understand.
continue scrolling and youll find this section. i liked small animation in the collumn, and you could argue that it bares similar attributes to our eagle emblum, in the sence that it is a figure in a bold colour on black, that strikes a powerful image. the use live chat is the focus in this section though, and im not sure how more 'web 2.0' you can get! you can talk to the members of ADTR from your own room by the click of a button!! this also breaks the convention of celebrity status, letting us common people just 'chat' with these famous men. also the concept of how easy it is to do im important.

i just wanted to add this little bit that sits at the bottom of the page, as this is a perfect example of the audience involvement. the active members of ADTR website are all avid fans and the concept that they can have their face on the bands web page is another way of breaking the celebrity staus of the band and involving the audience in the works.

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