Goodwin's 6

So far our planning posts have been brilliant but we have minimal theory. This is a key part so I thought id spend some time putting up my theory notes since we started the A2 work.

One of the first things we were taught was 'Goodwin's 6'. These are 6 features of music videos which Andrew Goodwin identified. They are the following:
1)genre characteristics (eg stage performance in a metal video).
2)relationship between lyrics and visuals (either illustative, amplifying, contradicting).
3)relationship between music and visuals (again either illustative, amplifying, contradicting).
4)The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which reoccur across their work (star status and a visual style).
5)frequent reference to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6)Often intertextual reference (to films, tv programmes, other music videos, etc). Also this point is a key element in the context of postmodermism (more about that later!!!)